The name originated from the process of creating Seven+. The "eX" represents the extracts that are taken from each botanical, ensuring that only the most nutrition-rich parts are used. "Fuze" designates the "fuzing" of all of the ingredients into a formula that is nutrition dense and second to none – hence the name eXfuze.
Founder Rick Cotton had a vision to create a billion dollar direct sales company as a vehicle to make a difference in the world. After spending almost 10 years serving others in foreign countries as a missionary the plan was to build a company that provides superior products that are competitively priced while offering people from all walks of life and economic backgrounds the ability to exercise their entrepreneurial spirit. The company would empower its distributors to be in a position to give back and to live a life of purpose starting with VivaKids. Co-founder Don Cotton joined his brothers vision and together they created eXfuze.
“We have danced with them and sang their songs, we have laughed with them and cherished their smiles, we have held their hands and prayed with them, we have cradled them in our arms and cried with them. VivaKids wasn’t founded by eXfuze – eXfuze was founded because of VivaKids.”
Rick Cotton, Founder & CEO